Fredrik Palm

CEO of the Company since 17 April 2017 and since 3 June 2016 of Desenio AB.

Born: 1974.

Education: Master of Management of Growing Enterprises from Gothenburg School of Economics.

Work experience: Former CEO of Lekmer AB, Rum21 AB, Tretti AB. Former Chairperson of the Board and board member of Sleepo AB. CEO of all the companies within the Group.

Other ongoing engagements: Chairperson of the Board of Beauty Icons AB, and Beauty Icons Holding AB. Board member of Brand plus Net Consulting AB, and Brand plus Net AB. Deputy board member of Desenio AB and Poster Store Sverige AB.

Holding of shares in Desenio:
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Kristian Lustin

Chief Financial Officer (CFO) since 7 November 2021.

Born: 1970.

Education: Master of Science in Business and Economics from University of Uppsala.

Work experience: Former CEO and President of RNB Retail and Brands, CFO at RNB Retail and Brands, Controller at Modern Times Group MTG, Finance Director at Munters and Authorized Public Accountant at Deloitte.

Other ongoing engagements: -

Holding of shares in Desenio:
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Annica Wallin

Executive Creative Director and employed within the Group since 5 September 2016.

Born: 1969.

Education: Advertising & Graphic Design and Design Management Executive from Berghs School of Communication.

Work experience: Former Global Creative Director at Oriflame Cosmetics, Art Director Lead and consultant at Valtech and Art Director at Pacer Communication.

Other ongoing engagements: -

Holding of shares in Desenio:
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Peter Nee

Chief Intelligence Officer since 1 February 2022, Chief Growth Officer since 21 August 2017.

Born: 1978. Education: Master of Economics from University of Uppsala.

Work experience: Head of Digital Sales ATG, sales manager Footway Group AB and Marketing Director Brandos AB.

Other ongoing engagements: -

Holding of shares in Desenio:
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Jimmy Bergstedt

Chief Technology Officer since 1 September 2015.

Born: 1991.

Education: Web and multimedia management / webmaster from Karlstad University.

Work experience: Former developer at Furniturebox.

Other ongoing engagements: Chairperson of the Board of Fivseo AB and Fivseo Invest AB. Board member of J. Bergstedt AB.

Holding of shares in Desenio:
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Cecilia Tunberger

Chief People & Culture Officer since 24 March 2021 and since 22 June 2020 of Desenio AB.

Born: 1976.

Education: Master of Science in Psychology Lund University, Master of Science & Business Administration from Stockholm School of Economics

Work experience: Former Partner and Head of Assessment & Development at Michaël Berglund AB
Licensed psychologist at Stockholms Läns Landsting

Other ongoing engagements: -

Holding of shares in Desenio:
See holdings of senior executives